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- Service is the application of resources (including competences, skills, and knowledge) to make changes that have value for the user.
- IT services planning: Search for the best portfolio of (IT) services offered within an organization in order to achieve maximum user satisfaction under the given time, budget and resource constraints.
- Web-site content design: Which set of services and pieces of information should be packaged into a web-site?
- Banking and investment: Which portfolio of services should be offered to maximize customer satisfaction?
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